Monday, May 19, 2008
12:32 PM
12:32 PM
publicity stunts
posted by crazyyuan
talk about publicity stunts. i wonder if u guys are as amused as me when i heard the following news:
Publicity stunt to promote Anlene Orchard Mile goes awry
SINGAPORE: A publicity stunt to promote the Anlene Orchard Mile run may have ended up running afoul of the law.
About 20 men took part in a 'mock protest' along Orchard Road on Sunday afternoon to complain about not being able to take part in the women-only run.
The organisers did not have a permit to do so and police are investigating the incident.
The Anlene Orchard Mile, which will be held on June 15, is in its second year.
http://www.channelnewsasia.com/stories/singaporelocalnews/view/348582/1/.html
Raffles Place Ghost hoax costs S$100,000
THE "ghost video" - actually a publicity stunt - that was widely circulated via e-mail here last month cost recruitment and HR consultancy group GMP just $100,000.
What it got in return was more than 250,000 views on YouTube and wide media coverage, after it was first posted on citizen media website Stomp. Created by McCann Worldgroup Singapore, the video first appeared online on April 21.
It showed what appeared to be CCTV footage of two men being followed out of an office lift by the ghost of an old woman.
Mr Farrokh Madon, executive creative director for Mc- Cann, said in an article in Marketing Magazine that the "Raffles Place Ghost" is a "fantastic example of how a big idea can magnify a small advertising budget".
"Besides great awareness, there was a lot of traffic to the GMP microsite and the number of CVs uploaded increased exponentially," he added.
creative for a while...now.. wat would pple do next?
Publicity stunt to promote Anlene Orchard Mile goes awry
SINGAPORE: A publicity stunt to promote the Anlene Orchard Mile run may have ended up running afoul of the law.
About 20 men took part in a 'mock protest' along Orchard Road on Sunday afternoon to complain about not being able to take part in the women-only run.
The organisers did not have a permit to do so and police are investigating the incident.
The Anlene Orchard Mile, which will be held on June 15, is in its second year.
http://www.channelnewsasia.com/stories/singaporelocalnews/view/348582/1/.html
Raffles Place Ghost hoax costs S$100,000
THE "ghost video" - actually a publicity stunt - that was widely circulated via e-mail here last month cost recruitment and HR consultancy group GMP just $100,000.
What it got in return was more than 250,000 views on YouTube and wide media coverage, after it was first posted on citizen media website Stomp. Created by McCann Worldgroup Singapore, the video first appeared online on April 21.
It showed what appeared to be CCTV footage of two men being followed out of an office lift by the ghost of an old woman.
Mr Farrokh Madon, executive creative director for Mc- Cann, said in an article in Marketing Magazine that the "Raffles Place Ghost" is a "fantastic example of how a big idea can magnify a small advertising budget".
"Besides great awareness, there was a lot of traffic to the GMP microsite and the number of CVs uploaded increased exponentially," he added.
creative for a while...now.. wat would pple do next?
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