Saturday, January 5, 2008
12:58 PM
12:58 PM
for the marketing peeps
posted by crazyyuan
Branding is all about differentiation. Differentiating cows was the reason branding came about 4,000 years ago. Differentiating cows is still the reason branding is around today, except cows now come in the form of companies, products and services. If you are not differentiated, then the only competitive strategy you can use is to sell cheap.
As long as you can be cheaper, you have a business. The day you lose your low price advantage, you lose your business.
As long as you can be cheaper, you have a business. The day you lose your low price advantage, you lose your business.
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